The Subtle Use of Social Media as a Tool in Marketing

The use of social media encompasses a broad range of online media types. While some might only think of a social network like MySpace there are actually several social media formats that contain significant marketing potential for online business.

While others may think you are simply enjoying the multiple aspects of social networking, the truth of your interest may likely be tinged with a business focus.

What that doesn’t mean is that you post simply to leave a traceable link back to your business website. Those who visit any social media site see through posts that are overtly geared toward marketing. In many cases social media consumers view this as spam even if the social network owners do not. In the end, you can lose credibility of you don’t work as a meaningful contributor in a social media environment.

Social media can be presented in many different forms. Let’s take a peak at a few of them.

YouTube and other similar video sites – These videos can be funny, serious, off the cuff and sometimes political in nature. You can show your business in a humorous light and allow individuals to be curious about you and your business.

Facebook and other social networks – This form of social media is popular because it draws together multiple elements of social marketing and makes them accessible to the masses of individuals that may view social networking as an online version of reality television.

Blogs – This is a form of social media if only because it does allow interactive exchanges between the blogger and the reader.

Forums – This can allow you to have an individual voice willing to discuss topics of interest to the majority. As with all social media you can provide a link to your site. If you are viewed as a trusted source you will likely find forum members following you to your site to learn more.

Podcasting – This is an audio stream that can allow a visitor to hear a personal message from you. This can have a pronounced impact in social marketing.

This isn’t an exhaustive list, but it does provide something for you to consider as an addition to other marketing strategies you may have in place. Social media allows you to take your message to the people and have fun while you share your message.

I can’t stress enough how important it is to be real. The entire Internet community has a low tolerance for supposed spam so make sure you don’t use social media as simply another form of online advertising.

Hosting Windows Media Streaming Video

Many people like to use their web cameras in order to share their life and videos with other people on the internet, whether they are their friends or strangers that were met on the internet.  In order to share the streaming videos, it is helpful for the individual to have a website on which the videos can be kept.  When someone’s webcam is on all the time, they will constantly have new images going out to other people that are accessing the video.

This will typically require the individual to have the video set up on a website that other people will be able to access.  Without giving other people access, the individual does not do much to promote themselves, and the point of having a web camera is slightly lost.

Many people prefer hosting windows media streaming video, and there are a number of very good reasons.  Windows media player is the video program that is installed automatically on almost every computer.  This is because Windows made the program, and computers come with Windows on the computer as the operating system.  People do not need to download anything in order to see the video so long as the website is interested in hosting windows media streaming video options.

In some cases though, to host windows media files, you do need to install separate software on your website to allow that to show. There are a wide range of plugins available that allow you to stream video from  your own website but quite frankly hosting it at sites such as Youtube is more cost effective and more bandwidth saving for nearly every website owner.

People are less likely to look at videos if they have to change anything about their computer, even if it is just a simple upgrade. One of the top tools in media that you’re going to use is the Youtube social media site.

By hosting video clips, a person is able to make their website more attractive but they may also compromise their hosting. Uploading that to Youtube and then adding the sharing or iframe to your own site will be a great deal more cost effective in the long range.